Create good lists
- You cannot buy lists and import them into your account
- You need them to be permission based emails. That means they must have signed up with you in your office or online and provided you with a valid e-mail address
- Your lists need to have been
e-mailed to within the past 18 months or they are invalid - A clean qualified small list is 100 times more powerful than a huge list of old names. Clean up your lists regularly.
HTML Secrets
- Remove the header information and all extra unnecessary code - this can cause your emails to hit the SPAM can
- Create your html emails in a table
- Use text and images
- Do NOT use just one image with roll-over hotspots. That is the fastest way to hit the SPAM can



